Projecting Endangered Animals On Empire State Building

A giant ape climbed up the Empire State Building to the 71st floor the evening of August 1. Besides the ape, the 375' tall and 186' wide building was also painted with manta rays, blue whales, tigers, and more—all endangered species. Director of Oscar-winning documentary about the slaughter of dolphins, The Cove, Louie Psihoyos and his team at Oceanic Preservation Society envisioned "Projecting Change: the Empire State Building" as an awakening and call to action for all the people who would see the projected images. Travis Threlkel of production studio Obscura Digital handled the projection and design, using, according to The New York Times, 40 stacked 20,000-lumen projectors—including 26 Christie® Roadster HD20K-J and 12 Christie Roadster S+22K-J projectors—on the roof of a building on West 31st Street. From 9pm-12am, the building was illuminated with the stirring images, accompanied by music from Psihoyos' upcoming film, Racing Extinction, to be released in the fall and premiered on the Discovery Channel in December. In the video above, the projected images are in sync with the lighting of the top spiral lights. Marc Brickman is the resident lighting designer for the Empire State Building. For more, visit The New York Times.