In Beijing's central business district, a huge LED screen was constructed as the main attraction for The Place, a new 700,000-sq-ft. development area for a mixed-use retail center developed by the Beijing Aozhong Xingye Real Estate Development Co. Ltd. Covering the entire street between two new five-story, high-end retail centers and two 23-story office towers, the Sky Screen is 2,296' long — a city block — and is 88' wide by 80' high. The viewing surface, clad
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