London’s Leicester Square was chosen as the venue for the world premiere of The Amazing Spider-Man 2 – the latest instalment of the Marvel Comics franchise from Columbia Pictures.
The glittering premiere was attended by the stars of the movie including Andrew Garfield, Emma Stone, Jamie Foxx, and Dane DeHaan. For the red carpet exterior of the cinema, XL Video were brought in to provide a video solution including multiple LED screens and media control.
XL Video’s Project Manager, Mark Rooney selected the company’s new MC-7 LED which displayed the logos and character images from the film. Despite the bright sunshine in London that day, the screen performed very well, with vibrant colours.
With only a few hours to rig the screens from 6am on the day of the premiere, XL’s crew of Gary Burchett, Steven Grinceri, Rob Smith, Colin Mudd, and Fabrizio Di Lelio worked closely with the Layher riggers, cladding company and production team to construct the 6 towering LED displays. XL Video’s 2 x 2 touring frames ensured that the screens were built in around 30 minutes each.
XL supplied a Catalyst media server which not only served the 6 tower screens, but also an LED screen on the interview stage where host Alex Zane spoke to the stars ahead of the movie. This was controlled by Salvador Ávila Bettencourt.
Mark Rooney comments: “The new MC-7 screens looked fantastic and the movie themed content complemented the 7mm pitch beautifully. Once again, our team of technicians worked hard to ensure that everything came together smoothly to create another successful premiere event.”