When LG Electronics unveiled its latest flagship smartphone, the LG G2, the media rich presentation in the Frederick P. Rose Hall, home of Jazz at Lincoln Center, was supported by the AV expertise of WorldStage. WorldStage is the exclusive AV vendor for Jazz, where nearly 700 guests from more than 30 countries converged for LG's global announcement.
The presentation featured appearances by Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company, and other LG executives and technology partners. They detailed the compelling user experience features available on the new G2 and showcased the device's innovative design and industry-leading advances.
WorldStage teamed with production company Studio PAV M&C to furnish projection and LED display technology and video production support for the product launch.
Projection screens were positioned upstage and downstage with 11 LED panels between them. The upstage rear projection screen, measuring 53x20 feet, featured a blended image using Christie Roadster HD20K-J Series video projectors. The downstage front projection screen, measuring 49x20 feet, also utilized Christie 20Ks.
In addition to the projected video elements a small number of Barco C5 LED panels were used in an unusual fashion. Flown on three different line sets between the two projection screens, multiple displays were manually configured several times during the show to create different scenic looks. "They were moved to form one continuous scene or a number of different scenes for the client-created content," says WorldStage director of events/venues Tony Rossello.
Twelve channels of Dataton WATCHOUT V5 drove video for all the destinations. Switching was facilitated through a single Vista Spyder frame.
"We also supplied a four-camera HD system based on Sony HXC-100 HD cameras for live video," Rossello says. "We had three cameras at fixed locations and one on a a 20-foot jib."
"We were able to spend four days on prep, rehearsal and install for the one-day product launch so when it came to show time, all the elements were totally dialed in," Rossello says.
"I score WorldStage five out of five for its performance," says an enthusiastic Jay Lee, CEO and executive producer at Studio PAV M&C. "They knew what to bring and what to do. WorldStage's professional support is well-prepared and organized and made the show brilliant and successful. I was so lucky to have them."
At WorldStage Armando Acevedo was project manager and Mike Naylor the Spyder programmer.
WorldStage Inc., the company created by the merger of Scharff Weisberg Inc and Video Applications Inc, continues a thirty-year legacy of providing clients the widest variety of entertainment technology coupled with conscientious and imaginative engineering services. WorldStage provides audio, video and lighting equipment and services to the event, theatrical, broadcast and brand experience markets nationally and internationally.