The Soundcraft Studer Group moves to aggressively grow its digital console and system business ahead of market predictions by making several senior sales management appointments. Although Soundcraft and Studer's sales efforts were previously separated into two distinct management teams, in this move, sales for both brands will now be led by Bruno Hochstrasser, Soundcraft Studer Group executive vice president of sales, who will also dually continue to carry on as president of Studer in Regensdorf, Switzerland.
Andy Trott, president of the Soundcraft Studer Group, says, "Bruno's experience spans over 35 years in the professional audio industry. and he has been very successful in growing Studer's digital business. Now that we have completed the integration of our production, marketing, and product development functions, it's time to complete our program and unite these great marques under one sales team. We have incredibly exciting strategies for both brands to expand in the live, broadcast, and recording sectors with working projects for a brand new portfolio of digital products, and I believe Bruno's leadership will accelerate the success that the Studer Vista, Studer OnAir and Soundcraft Vi Series are currently enjoying."
Heading up the sales channels will be two industry stalwarts: Adrian Curtis, Soundcraft's vice president of sales, and newly-promoted Ian Staddon, Studer's vice president of sales. Speaking of these positions Hochstrasser adds, "This move will enable Adrian and Ian
to work far more closely together; something that will become more and more important as our new products roll out over the next few months."
Hochstrasser continues, "Previously, the two brands targeted entirely different market sectors. Now, with the advent of new shared technologies currently under development, we will be in a position to offer the market a more complete range of digital mixing consoles and systems. This is going to be a very exciting period indeed!"
Trott adds, "These changes will not directly affect the structure of our distribution channels. Our partners will continue to be served through the existing sales teams and have access to the existing ranges of products, services and support."
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