Live Design announced the addition of Beth Weinstein as marketing manager of the Live Design franchise. She will be responsible for building and executing the marketing plan for LDI and the Master Classes, and working with the exhibitors to ensure that attendees experience the best that the industry has to offer in education and exhibitions.
Beth has been a successful marketer in the entertainment technology industry for a decade, first in launching the SeaChanger line of fixtures in 2005, and most recently as global marketing and tradeshow manager for Chauvet DJ. As an influential B2C & B2B marketing executive, she has extensive experience branding entertainment technology products and software, building brand awareness with innovative, multi-platform campaigns that include web, social media, print, video, and event marketing.
"I feel like we scored a major coup here in being able to bring Beth on board with her extensive industry knowledge and depth of experience," explains David Johnson, brand leader for the Live Design franchise. "She will be a great asset in enhancing our client and end user experience, and is exactly what we need to move this franchise forward.
Live Design encompasses the LDI Tradeshow, Live Design Master Classes, and Live Design interactive magazine. LDI Tradeshow is the marketplace for the entertainment technology and design industry, which combines six days of professional training and three days of exhibits on an action-packed show floor. Live Design Master Classes are regional events that provide design training in an intimate boutique setting and feature the industry’s top designers and artisans coming together to share their insights and opinions with attendees from around the world. Live Design interactive magazine is the must-read creative and technical resource for live entertainment professionals in lighting, sound, staging, and projection. Live Design provides designers, programmers, and technicians with tips and trends, news and reviews of the latest gear, reports from the field, and industry viewpoint and commentary. Live Design is available online at www.livedesignonline.com or by downloading the Live Design app via a mobile device.