Ghost Light
Third Rail Projects' Ghost Light

The Experiential: Three Ts

TREND: I am seeing my clients focusing a lot on refining engagements that use the idea of gamification. This generally involves incentivizing deeper participation in engagements to earn takeaways or shareable elements for the participant. For the producer, it creates opportunities for information gathering touchpoints. Example: Cooking up an AR piece for an experiential entry area, you might add a simple game like adding fashion accessories to your companion in a “digit

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