Excerpt From USITT Presents: The Designs of Abe Jacob

PART THREE • BROADWAY BECKONS

By the late 1960s and early 1970s, Broadway had failed to attract a new generation of theatregoers. Stephen Suskin asserts that “the early '70s saw one disappointing musical after another from former hit-makers like Rodgers, Lerner, Styne, Bock, Strouse, Herman, Kander, and Coleman” (Suskin 2006, 133). Legendary Producer Stuart Ostrow attributes the problem to the fact that, by the late 1960s, “Broadway was recycling too much of its past…and we lost

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