Bruce Rodgers Talks Super Bowl Halftime Show, Part 2

Bruce Rodgers Talks Super Bowl Halftime Show, Part 2

Continuing our discussion with Bruce Rodgers regarding his process and production design for the Super Bowl XLVII Halftime Show.

LD: Talk a little about the video integrated into the set.

Bruce Rodgers: Back in May 2011, I worked on my first Beyoncé project. I suggested and designed a front interactive projection dance for Beyoncé for her BillBoard Awards performance of “Run The World.” For this project, Beyoncé hired the talented imagery and content design team of Kenzo Digital

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