Loadout: Roll Out

Loadout: Roll Out

When Scion wanted to make an impression to reveal the new Hako Coupe concept car at the New York International Auto Show (NYIAS) in March, producer George P. Johnson called upon Mike Doyle of o2 creative solutions and lighting designer Arnold Serame of Serame Design to make it memorable. The goal for the roll out was to first show a glimpse of the future of the next bold design statement by Scion and then wow the attendees wi

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