On April 24th, Dallas, TX saw Lighthouse Technologies help with the latest series of high-profile events organized by Lift Up America (LUA), a national nonprofit organization in the US bringing gifts of food, hope, and comfort to many people. Together with partners, LUA treatedchildren to a special celebrity experience.
Lighthouse Technologies sponsored the use of two LED screens that deployed at a spectacular “red carpet” event at the city’s Cinemark Theatre complex.
2,200 children were transported to the Cinemark theatre, where they and their chaperones boarded limousines and were driven to the beginning of the red carpet. Lift Up America supporters and VIPs greeted them with cheers, camera flashes, and autograph requests usually given to A-list celebrities.
Right in front of the theatre entrance, a 11.82’x16.40’ (3 panels x 5 panels) Lighthouse P-12-ER 12mm LED screen showed live the satellite feed of sports programs, pre-programmed announcements, and promotional movie clips.
Once inside the cinema’s foyer, a 6.5’x10.5’ (3 panels x 7 panels) Lighthouse 4mm high-definition display was an eye-catching center piece as the children met the movie stars of the film Meet Me in Miami before passing through to see the world premiere of the film.
Display specialist Texas Star was also a primary player in the event’s organization and provided transportation, setup, and onsite services. Screens and processors were supplied by Lighthouse Technologies; while Lubbock, TX-based Media Support Group provided the control equipment and content management.
Despite a major downpour, nobody’s enthusiasm was dampened, least of all that of the weatherproofed P12-ER screen, which functioned perfectly.
"I was gratified to have the Lighthouse team, especially Ed Whitaker who is in charge of Lighthouse Sports/Channel Management, to collaborate with Texas Star for the event," says Texas Star founder Garry Waldrum. "Lighthouse's excellent and reliable LED screen technology helped to create an electrifying atmosphere for such an uplifting and rewarding event."
Ed Whitaker of Lighthouse adds: “It was an experience that not many children had ever had and most of them will never have again. We hope to participate later this year in similar events in Minneapolis and Los Angeles.”