Simplicity is what makes cool ideas take off. If a technological innovation takes a difficult task and makes it easier, then the momentum just builds faster. While it is hard to argue that the live event industry has ever done anything suddenly, there are times when, all of a sudden, it just makes sense to adopt new technology. The moment that a technology product moves us from “Hmm, interesting” to “I must have it” is its tipping point.
In his book The Tipping Point:
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