Product Launches And Grand Openings, Part Two

Following up Part One, Greg Christy, President and CEO of Brite Ideas, with panelists Maika Janat, president of Sati&fy, and Dan Peeples, VP of Events for The 3D Factory, continue this LDI discussion of how product launches are playing an increasingly important role to today’s products. Car shows, trade shows, festivals, and concerts are combining sponsorships, product, influence, and advertising, and there is an increasing interest in using technology to stand out from the competition. How is this done most effectively? Let's explore what’s new, and then…what’s next?