Vari-Lite Expands International Dealer Network In Europe, Latin America

Three more distributors have been added to Vari-Lite's worldwide dealer network. The addition of dealers in the Dominican Republic, France, and Puerto Rico brings the number of international Vari*Lite® rental and sales dealers to 62. Combined with the rental and sales associates in North America, Vari-Lite's international reach now includes 140 dealers in more than 30 countries.

"Through continual expansion of our global sales network into new territories, Vari-Lite remains steadfast in its goal to offer easy access to Vari*Lite automated lighting products on a worldwide basis," said Bob Schacherl, Vari-Lite's vice president of sales and marketing. "We will continue to add new dealers when and where it makes sense strategically."

The new dealers are Solumex Audio Visual in Santo Domingo, Dominican Republic; CSI, based just outside of Paris in Fresnes Cedex, France; and Musique Xpress in Santa Rosa, Bayamon, Puerto Rico.

Through distribution agreements with these dealers, customers have direct local access to first-class sales, service and support of Vari*Lite products, including the recently introduced Series 3000™ product line -- which includes the 1200W VL3000 Spot and VL3000 Wash luminaires - the highly popular Series 2000™ products and the award-winning VL1000™ ellipsoidal reflector spotlight. By adding rental and sales associates, end users have the option to rent or purchase Vari*Lite automated lighting products from respected dealers worldwide.

"Our goal is to make Vari*Lite fixtures easily available to end-users at all points of the globe," says Schacherl. "We want Vari*Lite to be the automated lighting product of choice worldwide."