Universal Lighting Launches New Marketing Campaign

Universal Lighting Technologies, a manufacturer of lighting ballasts and controls, has launched an aggressive new sales and marketing campaign. The strategic initiative includes all-new sales materials, advertising, and promotional contests.

"We are focused on providing our distributors, dealers, and representatives with the most effective tools and support possible," says Chris Holstein, director of marketing for Universal Lighting. "With this new campaign, we are strengthening our e

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