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EUniverse, Inc. the interactive entertainment network, will acquire direct marketer L90, Inc. in a cash deal worth up to $55 million.

The resulting efficiencies will help L90, which has suffered from the online ad slowdown, attain profitability, executives said during an investor conference call.

In addition, the merger will add more than $2 million in net income to the eUniverse balance sheet in the first year, according to CEO Brad Greenspan. That money will come from cost savings

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