Sennheiser Electronics Corporation is very pleased to have hired Sebnem (Sebi) Altug to the position of project manager for Marketing Communications. In addition to a fresh perspective, she brings nearly a decade of experience in marketing & communications, marketing research, and advertising & film to the job. In coordination with the industry team leaders and product managers of Sennheiser’s many distribution channels, Altug will manage key communication projects for all Sennheiser products and services. These projects include national trade shows, printed marketing material, Internet marketing initiatives, and trade marketing and/or branding initiatives. In this role she will be directing outside vendors, keeping close reigns on production schedules, and ensuring the quality control of communications under her purview. In addition, she will manage the annual media schedule for Sennheiser in the USA.
Altug's marketing experience is as broad as it is deep and places her in a great stead to take on the challenges of her new position. She has worked for Inviso GmbH Communication & Marketing Research as project supervisor; Zollanvari AG as a freelance marketing and product communications specialist; brand:marke GmbH, agency for integrated communication as a marketing manager and customer service specialist; MAP GmbH, television, video and film productions as a project and unit manager; and spent the last 15 months at Sennheiser Electronic GmbH & Co., KG as marketing and product communications specialist.
About her new position, Altug comments, "I came to Sennheiser not only because its high-quality products are legendary in so many segments of the pro audio marketplace, but because its people and company culture align so well with my ideals. Sennheiser remains a family-owned company, which is remarkable given its success, and that outlook is evident when working within the close-knit teams both here and in Germany. I really feel as if I'm part of a family working at Sennheiser."
Stefanie Reichert, vice president of strategic marketing and Altug's immediate supervisor says, "Sebi's broad experience and 'can-do' work ethic make her an ideal fit for this newly created position. She's able to work on multiple projects simultaneously without losing focus, is well organized and detail-oriented, and extraordinarily capable of communicating across departments and across product lines. In addition, she's a pleasure to have around!"