Martin Professional A/S is proud to announce the hiring of Lars Kirstein Andersen as executive vice president, Sales and Marketing. Andersen will assume the position on Sept. 1, 2007 and brings with him vast experience in international sales, marketing, and management.
”Lars comes from a key position at one of the AV industry’s strongest brands and brings with him many years of successful international leadership in sales and marketing,” states Martin president and CEO Christian Engsted. “Adding Lars to the Martin team will help us further develop our strategic sales and marketing activities as well as run the day to day business. Furthermore, we expect an increased acceleration in the already positive sales development.”
Andersen adds, “I have had a good run at Bang and Olufsen but the position at Martin is an exciting challenge that I just couldn’t say no to. Martin is synonymous with high standards and has strong brand recognition and a leading position globally. We can develop that even further. After years of changes, a comprehensive action plan, and extensive restructuring which has strengthened the foundation and led to both increased sales and higher revenue, development is moving strongly in the right direction,” he continues.
“Martin has the ability to keep a strong focus on R&D, as evidenced by a strong debut in the growing market for LED video screens. I look forward to taking my share of the responsibility in leading Martin to new heights.”