How Big is Big?

The second quarter results from the ESTA Market Research Program for Manufacturers are due in a few weeks time. Comments on the first quarter and historical reports from some of the 48 participating companies included ‘Incredibly valuable information.’ ‘This report has challenged some of our most basic assumptions about the market place.’ ‘It’s making us rethink how we are spending our advertising and marketing resources.’ ‘The market for this product is larger than we had thought.’

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