Robe Lighting, formerly known worldwide as Robe Show Lighting, is in the process of rebranding. Part of that effort included moving the US headquarters during the summer to new digs in Fort Lauderdale, FL, where both Robe and Anolis architectural LED products are stocked. CEO of Robe Lighting Inc. Jens Horneman discusses his background and plans for the company.
Robe has a new larger US facility, a new branding campaign, and a new vision. What message is Robe trying to s