Championship Design, Part III: Video Content

Championship Design, Part III: Video Content

Five questions For Elliott Chaffer, creative director, Loyalkaspar, New York about the video content for the February 7, 2010 Super Bowl Halftime Show

Loyalkaspar, the New York-based creative design studio, provided the video content for the visually compelling Super Bowl XLIV Halftime Show that aired on February 7, 2010 for over 100 million viewers worldwide. Live Design caught up with Elliot Chaffer, Loyalkaspar’s creative director, on their role in this extraordinary challenge.

1. Please explain how the image creators worked with Lee Lodge on the

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