California Dreamin': Creating Disney's Adventurous New Park

Over the course of four decades, the Disney theme park brand has grown far beyond its origins in Anaheim, CA. Disney World, in Orlando, FL, is a virtual nation-state, with the Magic Kingdom, Epcot, Disney-MGM Studios, and Animal Kingdom, plus other attractions. After its controversial opening, Disneyland Paris has settled in and now draws crowds from all over the continent. There's a Disney park in Japan, with another set to open later this year. A Hong Kong venue is scheduled to open later t

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