is taking over the distribution of Taiwan-based Antari products. The move is consistent with Antari’s recent change of distribution arrangements, and brings the UK subsidiary in line with Coemar USA, which is handling the brand Stateside.
Jon Petts, formerly international product manager for Jem, will take up the role of Antari UK sales manager. "With the Antari distribution switching to Coemar UK--and the announcement of a new professional range of club and touring products--this is an exciting challenge," Petts said. "The innovation they are demonstrating with this range is set to put them at the forefront of the industry."
"This was a natural addition to our portfolio," said Coemar UK's Ian Kirby. "We will be presenting the new X Series to the club and touring markets on Antari’s own stand at PLASA, where it will be seen for the first time in the UK. There is an obvious synergy between Coemar and Antari and we see an exciting opportunity for both brands to prosper in the future."
Petts added, "The X Series is the result of a lengthy R&D programme resulting in the development of the most technically advanced range of atmospheric effects generators. This is what the industry has been waiting for."