When the blockbuster musical MAMMA MIA! recently moved six blocks south to its new Broadway home at the Broadhurst Theatre, Masque Sound, a leading theatrical sound reinforcement, installation and design company, welcomed the smash hit show to its new digs with a custom audio equipment package.
MAMMA MIA! tells the story of the dynamic relationship between a carefree mother and her daughter. The daughter, hoping to build a bond with the father she’s never known, decides to invite him to her upcoming wedding, only to discover that her father could be one of her mother’s three past suitors. A story full of laughs, love and lust, MAMMA MIA! features the hit songs of the Swedish pop group ABBA. MAMMA MIA! spent the past 12 years on Broadway at the Winter Garden Theatre, and for the show’s veteran Sound Designers Bobby Aitken and Andrew Bruce and Associate Sound Designer David Patridge, the move was not without its challenges.
The Broadhurst Theatre’s design itself was one of the biggest challenges that the team faced. Although many Broadway theaters share this situation, the box seating on the left and right near the proscenium extends out quite far into the sight line and therefore, slightly overshadows the speakers for some of the seats.
“In order to provide the best listening experience we could for every seat, we used a fairly substantial speaker package,” says Patridge. “We placed d&b audiotechnik E8 loudspeakers both near the proscenium and further back along the sides of the room to give the audience complete coverage. The d&b speakers compliment a main left and right line array of Meyer Sound MINA’s, and extends the coverage to the shadowed areas. It’s very smooth as you go from one side of the house to the other and something we really worked hard to achieve. It’s a smaller house, and in many ways it’s more pleasing. You don’t have as big of a room to fill with a speaker system. That was our biggest challenge, and Masque Sound was once again able to provide us with the gear we needed.”
The move to Broadhurst Theatre also provided an opportunity for the team to upgrade to a digital console and strengthen the front of house mix. “At the Winter Garden Theatre, we were using a Cadac console, one of the last analog consoles left doing Broadway musicals,” adds Patridge. “Although the Cadac has been a reliable workhorse for us, we felt it was time to retire the console and modernize the show, in that sense. Masque Sound provided us with a DiGiCo SD7 digital console for the Broadhurst production. The digital console allows us to eliminate the monitor desk, and with the SD7, we actually mix the monitors to an Aviom system directly through the console. We now have one console mixing both front of house and monitors. In addition, the SD7 takes up only about six seats as opposed to the Cadac, which took up 15 seats in the orchestra.”
As the full time vendor for MAMMA MIA!, Masque Sound also provided a wireless package of Sennheiser SK5212 transmitters and EM3532 receivers, coordinated by Eric Rivera and the Masque Sound wireless department. Since Broadhurst Theatre is sandwiched in between the show Matilda to the east, Phantom of the Opera to the west and a block of theaters just to the north, Masque Sound’s expert frequency coordination team worked hard to ensure there were no signal interference issues between the shows, as theatre walls are not enough to cut off the transmission.
“The spatial considerations in the venue dictate, to a large extent, what equipment you are able to use, and asking Masque Sound to discard the existing rental system and provide us with all new equipment was quite a tall order,” adds Patridge. “They were extremely generous and offered us new gear for the show without having to incur a ton of extra cost. It’s this type of service and support that gives Masque Sound the longevity it has experienced with MAMMA MIA!. The show continues to sound wonderful, and we are now excited to be in our new home.”
In addition to Masque Sound’s equipment, Patridge also credits his talented team with making the move such a success. Production Sound Engineer Kevin Kennedy and longtime original Broadway show Mixer Craig Cassidy were instrumental in ensuring that the move went smoothly. The show brought the same crew over from the Winter Garden, which, according to Patridge, was a godsend in terms of making sure that the move was glitch free.
Seen by over 54 million people around the world, MAMMA MIA! is celebrating 5,000 performances on Broadway and is the 10th longest running show in Broadway history. The original West End production of MAMMA MIA! is now in its fifteenth year and has celebrated more than 6,000 performances in London and the international tour has visited more than 74 foreign cities in 35 countries and been seen by more than 4.3 million people. The blockbuster feature film adaptation of MAMMA MIA! is the most successful movie musical of all time grossing $600 million worldwide. Seen in 38 productions in 14 different languages globally and with a worldwide gross of over $2 Billion, MAMMA MIA! is acclaimed by the Associated Press as “quite simply, a phenomenon.”
About Masque Sound
Founded in 1936 by a trio of Broadway stagehands, Masque Sound evolved into one of NYC’s most successful theatrical sound reinforcement, installation and design companies specializing in theatrical, house of worship, sporting, corporate, TV broadcast and live concert events. Celebrating more than 75 years in the industry, the company is lead by Geoff Shearing, the firm’s 3rd generation owner, and Vice President and General Manager Stephanie Hansen. The company also operates Florida-based Professional Wireless Systems, a leader in the development and implementation of wireless technology. Credits range from major Broadway shows and tours including “Phantom of the Opera,” “Mamma Mia!,” “Lion King,” “Jersey Boys,” “Memphis,” “The Book of Mormon,” “Newsies,” “Once” and “Kinky Boots” to yearly Super Bowl broadcasts and installations of varying sizes, including New York’s New Victory Theater and historic St. Bartholomew’s Church. Masque Sound’s 70,000 sq. ft. corporate headquarters and main assembly facility is located at 21 East Union Ave., East Rutherford, NJ, 20 minutes from midtown Manhattan. For more information, call (201) 939-8666 or visit www.MasqueSound.com.