Xbox Unleashed

Or, How to Launch a Product Post-September 11

It's September 27, 2001, just over two weeks after the events of September 11. Imagine on that day you're sitting in your workspace, whether that's your office, your studio, or your living room. Imagine a client of yours calls, wanting to put on an ambitious public event in five weeks. What do you do?

Here's your brief: GMR Marketing has been charged with the live marketing aspects of the Xbox campaign to get Microsoft's new g

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