What color is this?

Help Wanted: Gel manufacturer seeks employee to identify and provide suitable sobriquets for new line of colors. Candidate must possess a modicum of creativity but must observe a sense of decorum.

Or so the advertisement, seemingly out of The Twilight Zone, read. And it makes one wonder: How do they assign names to gels, and how can I get paid to do it?

Of course, all of the good names are taken. "Red," "Blue," and "Yellow" were all bought and paid for years ago. So where do t

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