Vari-Lite Inc. has entered into an exclusive dealer partnership with Lightpower of Germany. Through the distribution agreement, German customers will have direct local access to first-class sales, service, and support of Vari*Lite® sales products.
Lightpower will offer customers in Germany an outlet to purchase the full line of Vari*Lite for-sale automated lighting products, including Series 2000™ fixtures as well as the new VL1000™ ERS luminaire. Based in Paderborn in central Germany, Lightpower's location offers easy access to all parts of the country.
“The German market is very significant for automated lighting in Europe,” said Bob Schacherl, Vari-Lite vice president of sales and marketing. “Lightpower is one of the leading dealers in the region and has established a reputation of delivering exceptional service to its customers. The partnership was a natural fit.”