Vari-Lite Opens Up

In his new role as traveling spokesman, Vari-Lite chairman and CEO Rusty Brutsche visited the offices of Entertainment Design and Lighting Dimensions magazines in late August. He brought with him a groundbreaking announcement: the company will next year expand on its traditional rental business with a new sales model, allowing customers to own its luminaires and consoles for the first time.

While surprising, this news is perhaps not entirely unexpected. In a candid conversation, Bruts

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