United We Stand

There are plenty of books about creating a company, but they don't begin to prepare you for the realities of starting one, particularly a design enterprise. When Luce Group [pronounced: loo-chay] was founded in 1997 — partners Charles Cameron, Frank DenDanto III, Lauren Helpern, and Traci Klainer set it up as an ad-hoc collective — we needed to consider how we would operate in the corporate world. Instead of individual freelancers, we were assuming a commercial group identi

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