Ticket to ride: Creative lighting drives the GM on 5th showroom in Manhattan

Is GM on 5th a corporate trade show booth? An oversized museum exhibit? Or a miniature auto show? Actually, the Manhattan venue, which opened late last year, is a bit of all three--an automotive showcase where cars are displayed in scenes that evoke consumer lifestyles.

At the behest of General Motors and project coordinator GM Eventworks, which wanted to enliven its existing showroom, Haverson Architecture and Design PC of Greenwich, CT, developed seven separate automobile vignettes

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