Three veterans of the lighting industry have landed new gigs. First, Al Ridella has joined 4Wall Entertainment-East (4Wall-East) as vice president of sales. He joins the company with more than 20 years' experience in the lighting industry, most recently having spent three years with High End Systems as Northeast region and Eastern Canada sales manager. His resume also includes positions at Fourth Phase and BASH Theatrical Lighting.
As the VP of sales, Ridella will be responsible for 4