That's Shoppertainment!

Even by the standards of offbeat consumer concepts, combining a furniture store with an IMAX theatre is a risky idea, given the slender connection between contemporary sofas and big-screen cinema. But doing it twice, and succeeding both times, looks like genius. Boston-based Barry and Eliot Tatelman share a magic touch in the intersection of shopping and entertainment they call “shoppertainment.” In August 2002, the brothers turned heads by opening the 262-seat AT&T Broadband IMAX 3D Thea

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