Slam dunk

Upon opening its doors in New York last September, the NBA Store became the first-ever retail establishment to be owned, operated, and merchandised by a North American sports league. Besides featuring the most comprehensive assortment of NBA and WNBA merchandise in the world, the store is an interactive showcase of the league for its fans.

The store, located on Fifth Avenue at 52nd Street, encompasses 35,000 sq. ft. (3,150 sq. m) on three levels, including two floors above grade and a

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