Slam dunk

Upon opening its doors in New York last September, the NBA Store became the first-ever retail establishment to be owned, operated, and merchandised by a North American sports league. Besides featuring the most comprehensive assortment of NBA and WNBA merchandise in the world, the store is an interactive showcase of the league for its fans.

Register to view the full article

Register for livedesignonline.com and gain access to premium content including production and design materials, videos, and more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish