Rental Wars, UK Style

A West End Shop Navigates the Rough Seas of Discounting

Autograph Sound Recording has been involved in the UK theatre sound design and equipment rental market for 30 years. In that time we have seen many competitors come and go, and the contentious practice of rental rate discounting grows more cut-throat, a situation which will also be familiar to our counterparts on Broadway.

One of the main reasons for this is that theatrical budgets have fallen over the past 15-20 yea

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