Quest for entertainment

Neon coves, rings of low-voltage track lighting, and flashing beacons mix with dappled textures, layers of patterns, and high-tech virtual reality games at DisneyQuest, the new five-story indoor themed playland at Downtown Disney West Side in Orlando, FL. The first in a rollout of Disney's latest family fun centers, this 100,000-sq.-ft. (9,000 sq. m) flagship DisneyQuest opened last June with a blitz of lights and exciting new interactive technologies.

The rollout scenario was one of

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