Nissan on Stage

Dealer Show Requires Videocam to Present Cars Perfectly

CAR MANUFACTURERS ARE remarkably particular when portraying their cars in TV commercials and print ads. Each highlight and reflection must be scrutinized and, if necessary, enhanced with carefully placed lights — or carefully executed digital effects — to attract attention. Every camera angle must be chosen with utmost care. In short, the vehicle must look perfect if the advertisement is to entice prospective buyers.

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