S. Leonard Auerbach, ASTC, founder of Auerbach + Associates Inc., has changed the names of both of his company's divisions to more accurately reflect recent company expansion.
The name of Auerbach + Associates Theatre and Media Facilities Design Consultants has been changed to Auerbach • Pollock • Friedlander Performing Arts/Media Facilities Planning and Design. Auerbach + Glasow Architectural Lighting Design is now Auerbach • Glasow Architectural Lighting Designers and Consultants.
“The new name recognizes the firm's growth and evolution from a San Francisco-based consultancy to a national entity with a thriving New York City office and a busy Minneapolis project office, marking yet another step in the ongoing development of the firm,” says Auerbach.
The change of name also reflects the dedication and rise of two of the company's principals, Steve Pollock, ASTC, and Steven Friedlander, ASTC. The two join S. Leonard Auerbach as principals in charge of all project work. Len Auerbach, who developed the firm over the past 30 years, continues to lead project design philosophy and guide company policy.