Rental Redux

I read with great interest the Chris Parry article on lighting rental pricing in the June 2004 issue [“The Price Is Not Always Right,” page 28]. Much of the content resonated with me, both from the designer's point of view and that of the rental shop. In the six years since John McGraw and I sold Production Arts to PRG, I have heard a lot of comments from designers that begin “It just isn't like the old days…” And that's absolutely true. The increased capital cost of

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