ICIA FIELD REPORT: Creative Presentations: What a Concept

Staging and Rental Companies Learning to Marry Content and Technology

Our plane touched down in San Francisco late on a Thursday night, and the four of us crammed into a small rental car destined for a market research company just a few minutes from the airport. We were on a mission from one of the market-leading electronic projector companies to sit behind an expansive one-way mirror and observe interviews with senior managers from some of Silicon Valley's most prestigious sof

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