ICIA Field Report: Best Partners: Vendors and Clients

Without Collaborating, Producers Can Find Budgets and ROI a Risky Business

The cheapest route is rarely the best route, though it might seem, at first glance, the most compelling. If you are producing an event, taking the least expensive approach will rarely achieve the results you want, or the return on investment (ROI) that clients demand.

I think John Ruskin, the 19th century English art critic, had it right when he wrote, “It's unwise to pay too much, but it's worse

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