Holidazzle for the holidays

When the Mall of America burst onto the Minnesota retailing scene in 1991, the Minneapolis Downtown Marketing Committee was in a quandary. What could be done to keep shoppers downtown, instead of flocking to the city's newest attraction? The answer was simple: Develop a new downtown tradition. Hence Holidazzle (pictured), an illuminated children's parade that runs nightly through downtown Minneapolis from the end of November to December 30.

The parade occupies 15 full-size, completely

Register to view the full article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.