Hitchcockian Style

The Y-3 show at The Roseland Ballroom during New York's semi-annual Fashion Week featured designer Yohji Yamamoto's showcase of his sportswear line for Adidas, but sportswear wasn't exactly the main attraction at this stark showcase of what hardly seemed sporty. Instead, guests were treated to an Alfred Hitchcock-inspired environment created by event producers OBO with lighting design by jkld, inc., projection design by Elaine J. McCarthy, staging by KadaN Productions, set design by Mike

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