Have You Driven An Exhibit Space Lately?

The Ford exhibit at the recent UK Motor Show caught the eyes and ears of marketing people everywhere. With considerable input from UK-based Imagination, Ford was able to transform the concept of car show presentation into something unique.

At any major expo, the dilemma facing exhibitors is this: the need to distance themselves, metaphorically speaking, from the competitors that surround them. However, there are conventions that preclude one stand from overwhelming another, a system o

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