Habitat for merchandise

Illuminating Concepts lights the way for customers to explore the new Museum Shop in New York's American Museum of Natural History

Forget your ideas about museum shops as conservative, low-key places to pick up postcards or a T-shirt. New York's American Museum of Natural History (AMNH) Museum Shop rewrites the book on museum retailing. It radiates energy, visual drama, and dazzling merchandise presentation techniques that beckon visitors to explore, have fun, and, of course, buy.

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