I've heard rumblings of it since LDI 2002, but it never really materialized. I heard it again at this year's ETS-LDI in Las Vegas, and despite the track record, I'm choosing to believe it's out there again. What is it? That elusive elixir of hope: optimism.
One exhibitor said he received more solid leads in the first day of this year's ETS-LDI than he did during the entire three days of last year's event. Another said that in the past two years attendees would come to his booth saying