Final answer? Who Wants to Be a Millionaire asks the question, and has the look, that joins the national lexicon

It has become the stuff of parody in such a short time: There they are, the two starkly lit figures facing each other across their computer screens, caged in by darkness. The music sounds almost subliminally ominous notes as the contestant stares at his screen and decides whether to risk thousands of dollars. Should he (or, occasionally, she) use a "lifeline," either by polling the audience or calling a friend at home? When the moment finally arrives, the host, clad in somber colors, intones

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