Cosmetic makeover: Adding a layer of lighting to Elizabeth Arden on Fifth Avenue

How do you shine a new light on a legendary symbol of beauty? Not just any symbol, but one that represents an extensive line of products that embodies style, glamour, and panache worldwide?

This icon is Elizabeth Arden, and the project is to redesign the exterior, foyer, and first-floor retail store of the company's high-profile Fifth Avenue location in New York City. This is the flagship of the "Red Door" symbol that appears on packaging and labels. The real red door at 691 Fifth Ave

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