Console Development: How Companies Take A Leap Of Faith

At LDI, a group of product managers participated in a session called Consoles: The Product Development Process. Along with a number of my esteemed colleagues, I attempted to pull back the curtain a little to give you an inside look at how we do our jobs.

First off, we tried to answer: “Why develop a console to begin with? Is it worth the investment?” CFOs will say that console sales alone are not profitable because the R&D expense is usually huge, and the sales and customer

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