Business: Live From The Ballroom

My favorite corporate shows are new drug rollouts for big pharmaceutical companies. These extravaganzas have lots of moving lights, pyrotechnics, sound effects, production numbers, acrobats, and lots of video. You are guaranteed to have giant screens in the room showing cameras, produced video pieces, speech support, and sometimes projected scenery. Usually, the audience is all in one place, but more and more, there are viewers somewhere across the country or on the other side of the world. P

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