Beyond La Mer

In June 1998, Universal Studios bought Pearson PLC's 37% stake in Port Aventura, the Spanish theme park located near the eastern coastal town of Salou in the Costa Daurada region of Spain. Joining Spanish bank La Caixa and American brewer/entertainment entity Anheuser-Busch, Universal became the managing partner, renaming the 800-acre park Universal Studios Port Aventura. Open since 1995 and located in a year-round sunny climate, Port Aventura serves Universal as a formidable beachhead into t

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